Passion Up Fitness Club
Shanghai, Xuhui
Built
燃力空间是由三位年轻人初创的健身品牌，我们受托完成从品牌设计到首店的室内设计。品牌设计的起点是对汉字 “燃” 的解构，提取其中代表火焰的部首 “ 灬 ” 并抽象作体现动感、力量感且极具泛用性的梯形组合。空间设计延续了品牌设计的基调。在低预算的条件下，我们在狭小空间中置入的两个梯形体量，使连续的空间分化出不同的状态以应对不同形式的健身训练。
The fitness brand "Passion Up" was initiated by three young men, and we were entrusted with the task of completing everything from branding design to the interior design of its first store. The starting point of the brand design was the deconstruction of the Chinese character "燃" (Ran), from which we extracted the radical "灬" representing flames and abstracted it into a trapezoidal combination that embodies dynamism, strength, and versatility. The spatial design continues the tone set by the brand design. In a low-budge condition, we incorporated two trapezoidal volumes into the compact space, allowing the continuous area to differentiate into various states to accommodate different forms of fitness training.
电话//18321877692
邮箱//arcollect@126.com
地址//上海市徐汇区天平路310弄9号前门